The Art of “Invest less, Get more”

I just came across an article from TIME.

How do you get started? All that’s required is a great idea for a product that will fill a need in the 21st century. These days you’d do best if your idea either makes people money or saves them money.

The term ramen profitable was coined by Paul Graham, a Silicon Valley start-up investor, essayist and muse to LILO entrepreneurs. It means that your start-up is self-sustaining and can eke out enough profit to keep you alive on instant noodles while your business gains traction.

I love this term LILOs, for “a little in, a lot out.” With economic crisis, VC are less willing to invest in high risk start up. Nonetheless some entrepreneurs turn to find cheaper developers through or  It’s getting cheaper and cheaper to start a company :

  • hardware cost less, servers are affordable
  • cheap developers in rising countries are available
  • open source technology are free, no high licence fee

For me the new wave of entrepreneurs who will go through the crisis are the ones who can monetize instantly their projects. I think getting a load crap of users then selling ads/their personal info is not a business model. Rather it should be ‘freemium’ : free to register, pay for additional services (WordPress, Flickr …). Think of it a decade ago Jeff Bezos needed 300k$ to launch Amazon.  Now one lonely guy can run plentyoffish and generate revenues. Here is a VC’s view on Open Source

Guy Kawasaki on Startups using Open Source


Gary Vaynerchuk’s Web 2.0 Keynote in NYC: great motivation

There is not one single week, I miss this formidable speech from the energetic Gary Vaynerchuk . He delivers some powerful messages for any wanna be entrepreneurs. I used to think he was just another wine guy, lame friend wth Kevin Rose.

Legacy is greater than currency. Your great children are gonna watch what you’ve done. I think about that every single day.
It’s massive opportunity. In the old days to become a brand, you needed a lot of media mainstream attention. But now if you ‘re talked enough, you can build your brand.
I don’t want to hear about this 2 jobs thing. If you want this, if you’re miserable, if you have a passion for something else. You work after hours, that’s plenty to do damage

Watch the last minute, I LOVE that phrase.

Everyone has time, stop watching f’ucking lost!  If you want this, if you want bling bling, if you want to buy the jets, if you want do shit! WORK, that’s how you get it

I’d love to attend next Web 2.0 if I could. I come to realize that few people grasped Internet is the new gold rush. If you’re not going to do what you’re about, somebody is gonna take it.

My work colleagues never grasp the potential of social network. I talked about Obama was on every front: Facebook, Flickr, Twitter, Linked, Youtube …. he let users engage conversations. That was a huge advantage to catch voters attention.